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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. Why is people-based MTA attribution more effective than cookie-based last click attribution?
Choose ALL answers that apply.

A) It provides global cross-environment coverage.
B) It provides a holistic marketing and measurement at scale
C) It allows me to measure only Instagram attribution
D) It enables you how well your ads works with real people

2. You want to share the different campaign options you've built in the Campaign Planner with your customer.
What are some of the different ways you can share them?
Select all that apply.
Choose ALL answers that apply.

A) You can send a link directly from the Campaign Planner for them to see.
B) You can't share campaigns in the Campaign Planner.
C) Send an email that includes the details of the campaigns and links to it.
D) You can send them the CSV file of your campaigns through email.

3. What does a 1-day view and 28-day click attribution window mean?
(Select all that apply)
Choose ALL answers that apply.

A) Actions happened 28 days after someone viewed your ad.
B) Actions happened 1 day after someone viewed your ad.
C) Actions happened 28 days after someone clicked your ad.
D) Actions happened 28 days after someone viewed your ad

4. Your client wants to launch a new mobile application for their online store.
Their primary product is the "PhotoSnap."
With PhotoSnap, you can upload photos on their website, change the pictures with filters, and print your pictures in different sizes. Customers pay for each image they print.
The product is doing really well, so they want to improve customer's experience by introducing a new mobile app.
Which Facebook tools should they use on their mobile app?
Select all that apply.
Choose ALL answers that apply.

A) Stories
B) Facebook Analytics for Apps
C) Facebook Login
D) Comments
E) Account Kit

5. You are planning the launch of the new mobile app for PhotoSnap.
Your client would like to move current website users to the mobile app and also reach new users.
Which audiences should you use for the mobile app launch?
Select the three that best apply.
Choose ALL answers that apply.

A) You should build custom audiences based on the customer database of people who have purchased in the past 365 days.
B) You should build a similar audience based the client's current customer base.
C) You should do interest demographics and launch the campaign.
D) You should build an audience based on your client's Fan Page; fans that have engaged with content in the past 90 days.

Solutions: