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Facebook Certified Community Manager Sample Questions:

1. A pharmaceutical brand announces a new drug to stop the spread of a major disease. After the brand shares a press release on its social channels, 10 people claim that another one of the brand's drugs causes serious side effects. A health reporter for a major newspaper picks up the story and shares the comments on their own channel. Dozens of additional relevant comments are shared on the brand's press release post. Leadership asks the community manager to document organic, relevant comments over the next two weeks.
Which course of action should the community manager take to efficiently monitor the conversation for potential escalations?

A) Create a post specifically to gather feedback from the community
B) Activate a news alert for additional articles
C) Create and track relevant keywords on social media channels
D) Review comments on the company's press release post

2. The leaders of an organization in Chicago that supports new mothers decide to create an online community to help expand their fundraising opportunities. They plan to take advantage of an upcoming baby show to grow this community at a faster pace.
Which three recommendations should the community manager provide the organization when they create this online community? (Choose 3)

A) Determine the community mission
B) Create the community and define plans once it's established
C) Invite all of their friends into the community
D) Set the community objectives
E) Discuss shared values and how they want the community to feel

3. There's an online community that primarily supports single parents. The leadership team notices more parent narratives of isolation. One of the top priorities of the community is to connect parents who are geographically close.
What can the community manager do to help create connections between lonely parents?

A) Organize a week-long online summit to focus on helping overcome isolation.
B) Create content encouraging offline gatherings, with graphics of local landmarks.
C) Host an online meeting room for members that remains open 24/7.
D) Publish a post asking members to provide their address in the comments.

4. The community manager of a nonprofit contacts local government officials with an idea for an elderly-only fitness park in a local green space.
The community manager needs to provide evidence to the nonprofit that will help it to build relationships with potential government partners.
Which two proactive tactics should the community manager use in this situation? (Choose 2)

A) Monitor elderly-only audiences on social media for outdoor recreational conversations
B) Create a poll for the community to assess interest in the park and report findings to the nonprofit
C) Put a sign in the green space asking for the fitness park to be built and share it on social media
D) Run ads across digital platforms that ask for feedback on the park idea

5. An established mid-range coffee brand is launching a new line of high-end espresso products. It needs to promote its products through new social channels to reach premium consumers. The community manager must create a launch strategy to present to internal stakeholders to support this new product range.
Which two factors must the community manager address in this presentation? (Choose 2)

A) Determine launch goals and milestones to achieve
B) Review existing channel performance and replicate strategy
C) Decide on the target audience and which platforms to use to reach them
D) Define partnership criteria with key food and beverage influencers

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