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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

1. What actions can improve email deliverability? (Choose two)

A) Disabling recipient preferences
B) Regularly cleaning the email list
C) Warming up IP addresses
D) Increasing email frequency

2. A company plans to integrate a new analytics tool with Marketo.
What are the first steps to ensure a successful integration?

A) Create new Smart Lists for segmentation
B) Train the marketing team on the new tool
C) Map data fields between Marketo and the analytics tool
D) Schedule campaigns before the integration is complete

3. A company operates in multiple countries across Europe, APAC, and North America. Each region has its own marketing team that configures the programs in Marketo for each country, and the country field is mandatory on all Marketo forms. The company has Salesforce CRM integrated with Marketo via the native connector, and new leads are routed so they can be assigned to the correct sales team. A consultant is advising the company on their Marketo architecture as part of an initial implementation.
Which two recommendations should the consultant provide for this scenario? (Choose two.)

A) Advise the customer to set up four workspaces: one for each region, and one for Default (to manage administration)
B) Configure a custom dedupe rule that uses the country field as the secondary duplication key
C) Use smart campaigns to assign new leads to each partition based on the Country field
D) Configure Assignment Rules in the Admin section to assign new leads to each partition based on the Country field

4. A Marketing Operations team running Adobe Marketo Engage has a series of data processing actions that must occur on records when they enter certain Programs. The data processing must be completed before a series of flow actions can complete to achieve the desired objectives of each Program (e.g., when the customer is sent an email). Any new records must be synced to Salesforce as Leads. A number of separate Programs need these data processing events to occur before the campaign flow steps can happen (e.g., an email is sent).
From each of these Programs that runs the main flow of activities, what is the most efficient and scalable way to structure a smart campaign flow to make sure everything happens in the right order?

A) Execute Campaign > Send Email > Send Alert > Create Task
B) Execute Campaign > Sync Person to Salesforce > Send Alert > Create Task
C) Sync Person to Salesforce > Wait (5 minutes) > Execute Campaign > Send Email > Create Task
D) Sync Person to Salesforce > Execute Campaign > Send Email > Send Alert

5. How can you scale a Marketo Engage instance for global campaigns?

A) Avoid using dynamic content
B) Use Smart Lists for all segmentations
C) Consolidate all campaigns into a single workspace
D) Create separate workspaces for each region

Solutions: