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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. What must be created using the classic email builder in order to send an autoresponder?

A) One-to-one email
B) Test email
C) List email
D) Email template

2. A non-repeating automation rule has matched 100 prospects. A user pauses the automation rule, edits the rules criteria, and resumes the rule.
What would happen to the 100 prospects who previously matched the rule?

A) The rule will unapply actions to prospects who no longer match the criteria.
B) The prospects will not unmatch the rule and no new actions will be applied.
C) The actions will reapply to prospects who match the new rule criteria.
D) The prospects will be marked as unmatching the updated rule.

3. There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100.
What automatic workflow can be created to prevent them from getting assigned?

A) Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
B) Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
C) Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
D) Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

4. What would a hard bounce refer to on an email sending report?

A) An email that is recognized, but returned to the sender because the recipient's mailbox is full.
B) An email that permanently bounced back to the sender because the address is invalid.
C) An email that was sent to a prospect marked as opted out because they visited the unsubscribe page.
D) An email that is recognized, but returned to the sender because the mail server is temporarily unavailable

5. Which two requirements must be met in order to have both a Lead and a Contact field sync with the same Marketing Cloud Account Engagement prospect field?
Choose 2 answers

A) The Marketing Cloud Account Engagement field must be a drop-down field.
B) The Lead and Contact fields must have the same Salesforce field label.
C) The Lead and Contact fields must have the same API name.
D) The Marketing Cloud Account Engagement field must be mapped to the Salesforce field.

Solutions: