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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Identify three environments where you can successfully execute ID swaps from. (Choose three.)

A) Hybrid apps using a web view
B) Native apps using BlueKai SDKs without web view
C) OTT box without web view
D) Desktop and mobile web sites
E) Native apps using BlueKai SDKs using web view

2. Which two configurations are necessary to implement a JSON Return Tag? (Choose two.)

A) Select JSON Return Tag in the Campaign Settings.
B) Deploy the JSON Return Tag.
C) Select JSON Result in the Container Settings.
D) Add phint ret=js to the CoreTag.

3. Identify the dependencies and data sources for a local campaign.

A) Dependency: Custom audiences pixel, Data Sources: 1st party offline data
B) Dependency: Ensure the Blue Kai tag is on the site, Data Sources: 1st and 3rd party unbranded data
C) Dependency: Execution partner must accept mobile and IDs, Data Sources: 2nd party data
D) Dependency: Signed Data Usage Agreement for 3rd party data, Data Sources: 1st and 3rd party data
E) Dependency: Submit reporting for use of 3rd party data, Data Sources: 2nd and 3rd party data

4. Your client deployed the BlueKai CoreTag across all pages of their website with the intention of collecting user level attributes for all users visiting their site in the DMP. The data taxonomy has been defined and proper data classification rules are in place. They are very interested in understanding unique user trends across all the categories in their private taxonomy over the past month and would like to see a daily breakdown of counts across each category in the taxonomy.
Which DMP report will allow you to produce this data?

A) Site Hits report
B) Schedule Hits report
C) Provider Exchange report
D) Provider Inventory report
E) Provider Category report

5. You have just set up a new classification rule and configured it properly, but data does not seem to be mapping properly to the categories.
What is the reason why it is not working?

A) You must wait at least thirty minutes after creating a classification rule to start using it.
B) The old rules must be purged prior to running the newly created rule.
C) It takes one week after rule creation for data to be mapped to prescribed categories.
D) In addition to the classification rule, you also need to configure a chint rule.

Solutions: