- Exam Code: CDMP-001
- Exam Name: Certified Digital Marketing Professional (CDMP)
- Updated: Jul 31, 2026
- Q & A: 0 Questions and Answers
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| Section | Weight | Objectives |
|---|---|---|
| Digital Marketing Strategy & Fundamentals | 15% | - Goal setting and KPIs - Core concepts and framework - Market analysis and audience targeting |
| Search Engine Marketing (SEM) & PPC | 15% | - Paid search campaigns - Ad creation & landing pages - Keyword strategy & bidding - Campaign optimization |
| Social Media Marketing | 15% | - Engagement & growth tactics - Platform selection & strategy - Social media advertising - Content planning & community management |
| Content Marketing | 15% | - Storytelling & brand voice - Content strategy & creation - Distribution & promotion - Content performance tracking |
| Search Engine Optimization (SEO) | 20% | - On-page optimization - Local SEO & mobile optimization - Technical SEO - Off-page & link building |
| Web Analytics & Measurement | 10% | - ROI analysis & optimization - Google Analytics & tools - Tracking & reporting |
| Email Marketing | 10% | - List building & segmentation - Open/click optimization - Campaign design & automation - Deliverability & compliance |
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