Salesforce MC-Con-201 actual dump : Salesforce Certified Marketing Cloud Next Consultant

MC-Con-201
  • Exam Code: MC-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Next Consultant
  • Updated: Aug 18, 2026
  • Q & A: 0 Questions and Answers

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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Data Modeling, Identity Resolution & Segmentation25%- Data 360 data object concepts
  • 1. Connecting, harmonizing, unifying, and activating customer data
    • 2. Audience segmentation and content personalization
      - CRM data ingestion and activation
      • 1. Audience segmentation, activation, and content personalization
        • 2. Actionable Lists
          • 3. CRM objects and records
            - Identity Resolution
            • 1. Configuring Identity Resolution
              • 2. Linking multiple data sources into a unified profile
                - Data 360 consumption and entitlements
                • 1. Impact of marketing automation design decisions on platform consumption and usage
                  • 2. Consumption-based entitlements
                    Topic 2: Consent13%- Consent management concepts
                    • 1. Role of consent in customer engagement and compliance
                      - Consent record management
                      • 1. Creating, managing, and updating consent records
                        - Consent banners
                        • 1. Configuring consent banners on marketing landing pages and external pages
                          - Platform consent objects
                          • 1. Purpose and relationships of consent objects
                            Topic 3: Analytics & Performance Insights8%- Marketing insights
                            • 1. Surfacing marketing data and insights across the Salesforce platform
                              - Reporting and analytics
                              • 1. Selecting pre-built dashboards for reporting requirements
                                Topic 4: Platform Setup & Governance13%- Business Units and governance
                                • 1. Business Unit requirements
                                  • 2. Content and user governance using roles and Enhanced CMS Workspaces
                                    - Marketing Cloud Next environment setup
                                    • 1. Core Org Edition requirements, Data 360 provisioning, Marketing Data Kit installation, and permission sets
                                      - Domain authentication and authorization
                                      • 1. Self-service domain authentication
                                        • 2. Domain authorization for branded, authenticated email delivery
                                          Topic 5: Campaign Design, Flow Orchestration & Content30%- Flow orchestration
                                          • 1. Flow elements and logic for business processes and messaging
                                            • 2. Flow configuration settings
                                              • 3. Flow types
                                                • 4. Trigger conditions
                                                  - Activation templates
                                                  • 1. Configuring activation templates
                                                    • 2. Selecting appropriate contact point values
                                                      - Landing pages
                                                      • 1. Components and configuration required to build landing pages
                                                        - Personalization
                                                        • 1. Merge fields
                                                          • 2. Repeaters
                                                            • 3. Content variations
                                                              • 4. AMPscript
                                                                • 5. Handlebars
                                                                  - Messaging data sources
                                                                  • 1. Selecting appropriate data sources for personalized customer data
                                                                    Topic 6: Agentforce & AI Innovation11%- Conversational messaging
                                                                    • 1. Ongoing interactions across messaging channels
                                                                      • 2. Customer engagement and response handling
                                                                        - Marketing agents
                                                                        • 1. Campaign creation
                                                                          • 2. Content generation
                                                                            • 3. Audience segmentation
                                                                              - Predictive AI
                                                                              • 1. Selecting appropriate predictive AI features

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