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Google Display Exam Practice Test Sample Questions:

1. Examine the image given below:

What does the icon in the highlighted area of the video targeting tool represent?

A) In video overlay
B) Image ad
C) Banner ad
D) In stream video

2. Which one of the following statements best describes the relationship between the quality score and the cost-per-click of an ad in Google AdWords?

A) The higher a keyword's Quality Score, the lower the price you pay for each click and the better its ad position.
B) The higher a keyword's Quality Score, the higher the price you pay for each click and the better its ad position.
C) The higher a keyword's Quality Score, the higher the price you pay for each click and the higher the ranking of your ad over your competition.
D) The higher a keyword's Quality Score, the lower the price you pay for each.

3. Which of the following is NOT a report format available for the performance report?

A) .doc
B) .csv
C) .html
D) .pdf

4. Holly is reviewing her YouTube performance for her ads. She notices that in her report for her ads they all show as "1" in the average position metric. Holly finds it odd that her ads are in the first position, but that her conversions have been so low. Why do all of Holly's ads have the position metric of 1 for the YouTube average position?

A) The metric of "1" actually means she was the only person with that keyword.
B) Her ad is not a promoted video so it will always say "1" in this metric.
C) Her keywords may be spelled uniquely and this is causing her ad to play less frequently, but to be in the top position when people search for the misspelling.
D) The metric of "1" actually means that she has not been on YouTube long enough to generate an accurate recording of her average position.

5. Nancy would like to create a display ad for the Google Content Network, but she doesn't have
image-editing software. Which of the following is the recommended for Nancy to create a display ad for the Google Content Network?

A) Hire a designer to create the display ad.
B) Use a text ad.
C) Use the Adobe Ad Builder.
D) Use the Display Ad Builder.

Solutions: