- Exam Code: AD0-E608
- Exam Name: Adobe Customer Journey Analytics Business Practitioner Professional
- Updated: Aug 26, 2026
- Q & A: 132 Questions and Answers
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| Section | Weight | Objectives |
|---|---|---|
| Distribution | 12% | - Schedule and share reports and dashboards with stakeholders - Curate available fields within reports and dashboards - Organize projects logically for access and management |
| Components | 30% | - Translate business questions into relevant components - Create subsets of data using components and filters - Build non-admin components to address business requirements |
| Data Analysis | 26% | - Perform exploratory analysis and interpret results for insights - Select correct components for analysis scenarios - Evaluate audiences and share with Adobe Experience Platform tools |
| Reporting | 32% | - Determine correct data views based on sources, identities, date ranges - Select appropriate visualizations or tables for business needs - Apply and configure date ranges effectively |
Question 1
Which is the correct date range to show data from last Friday through this Saturday assuming Sunday is the first day of the week?
Response:
A. Start: Start of current week minus 3 days
B. Start: Start of current week minus 2 days
C. Start: Start of current week minus 2 days
D. Start: Start of current week minus 5 days
Question 2
Which visualization is best suited for tracking customer purchase trends over time in Adobe Customer Journey Analytics?
Response:
A. Line Chart
B. Summary Table
C. Scatter Plot
D. Bar Chart
Question 3
An audience created in CJA was shared with AEP Real-time CDP for targeting. During a maintenance activity, the audience was deleted accidently in CJA. How will deletion of audience in CJA affect audience in AEP Real-time CDP?
Response:
A. Profiles of shared audience are deleted from AEP Real-time CDP
B. Shared audience is not deleted from AEP Real-time CDP
C. The audience will remain in CJA but be removed from AEP Real-time CDP
D. Shared Audience deletion is not allowed in CJA
Question 4
Your marketing team wants a report on high-value customers segmented by total purchase amount. After reviewing the report, you notice that some high-value customers are missing. What should you check first?
Response:
A. Adjust the date range for the dataset.
B. Recreate the customer segment manually.
C. Ensure the metric filter for purchase value is correctly set.
D. Update the data source permission settings.
Question 5
An organization follows a fiscal year which starts in month of October and ends in September. As a CJA Business Practitioner you are asked to implement the current fiscal year as date range in annual reports. What is the recommended way to achieve it through custom date range?
Response:
A. Use a fixed date range for the fiscal year.
B. Create a custom date range enabling rolling date range option, with Start as 'Start of current year minus 3 months' and End as 'End of current year minus 3 months'.
C. Create a custom date range enabling rolling date range option, with Start as 'Start of current year plus 9 months' and End as 'End of current year minus 3 months'.
D. Create a custom date range enabling rolling date range option, with Start as 'Start of current year minus 3 months' and End as 'End of current year plus 9 months'.
Solutions:
| Question 1 Answer: B | Question 2 Answer: A | Question 3 Answer: B | Question 4 Answer: C | Question 5 Answer: B |
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