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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

Question 1

A marketing manager is reporting on the degree of customer engagement with the company's email. Which metric can be used?

A. Click Through Rates
B. List Growth Rates
C. Bounce Rate
D. Influenced Revenue

Question 2

Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased its fitness tracker. Customers were automatically opted in and received three emails from NTO within one day. The onboarding series includes personalized recommendations but lacks an easy way to opt out or update preferences.
In this scenario, what best practice was achieved?

A. Opting customers in automatically
B. Preventing customers from opting out
C. Personalized recommendations
D. Sending multiple emails in one day

Question 3

A marketer would like to install the Salesforce Marketing Cloud Connector. Where can an installation guide be found?

A. Help and Training Portal
B. Help.exacttarget.com
C. AppExchange
D. Code.exacttarget.com

Question 4

A marketing manager would like to run the Recent Email Sending Summary report and have the resulting file sent via email.
Which results file format is available for selection when generating this report?

A. Image File (.jpg)
B. Word Document (.docx)
C. Compressed File (.tar.gz)
D. Data File (.csv)

Question 5

A file is received daily from a data provider to the account SFTP. This file needs to be imported into Marketing Cloud as soon as it arrives. The arrival time of this file varies by several hours from day to day.
What tools should be used to accomplish this?

A. Journey Builder Import Activity Entry Source
B. Journey Builder Fire Event Entry Source
C. Automation Studio Schedule Starting Source
D. Automation Studio File Drop Starting Source

Solutions: