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IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:

1. Which organization is the best prospect for IBM Cognos 8 BI?

A) A law firm with 75 employees
B) A restaurant chain with 500 employees
C) A manufacturing company with 2000 employees
D) A retail company with 250 employees

2. An organization is interested in developing their business intelligence strategies, but they are concerned that their managers are not computer-savvy enough to really take advantage.
What is the best way for the sales representative to respond?

A) Cognos allows organizations to select the appropriate roles that match their user behaviors.
B) Cognos was designed to take information from multiple applications and pull it together into a single platform.
C) Cognos solutions are designed with the business user in mind, freeing up IT resources and promoting self service.
D) The Cognos Workforce Performance solution is tailored to the specific needs of HR, without requiring IT to create these reports.

3. What is NOT a specific need that marketing teams have for IBM Cognos BI?

A) To know the effectiveness of their campaigns.
B) To gain visibility into the sales pipeline on opportunities created through demand generation.
C) To design and automate demand generation campaigns.
D) To analyze and allocate marketing resources across channels.

4. A potential customer is looking for a way to explore the data to determine why product sales are rising in one region but falling in another.
Which type of analysis in IBM Cognos BI best meets this requirement?

A) Analytical reporting and drilling
B) Scenario modeling
C) Statistics and predictive analytics
D) Slice-and-dice and trending

5. What is a key question to ask an IT manager when selling IBM Cognos BI?

A) Can you describe how you analyze information to make decisions?
B) Do you have a difficult time meeting the needs around information requests?
C) How long do quarterly budgeting and forecasting processes take?
D) Do you currently rely on spreadsheets for reporting?

Solutions: