[Feb 22, 2024] Prepare For The Marketing-Cloud-Account-Engagement-Consultant Question Papers In Advance
Marketing-Cloud-Account-Engagement-Consultant PDF Dumps Real 2024 Recently Updated Questions
NEW QUESTION # 65
There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than
60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?
- A. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in
60 days. - B. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
- C. Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
- D. Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days
Answer: D
NEW QUESTION # 66
Administrators can reset passwords for users
- A. True
- B. False
Answer: A
NEW QUESTION # 67
LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Marketing Cloud Account Engagement at another company, they know that it is a simple process to 'Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone. Which of the following would be the appropriate course of action to take?
- A. After being given their consent, go into their Marketing Cloud Account Engagement account settings and enable operational emails sending.
- B. Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.
- C. Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.
- D. Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.
Answer: B
NEW QUESTION # 68
Lenoxsoft uses their existing email sending platform to send a monthly promotional email to subscribers on the 15th of each month. They are beginning their Marketing Cloud Account Engagement implementation on the 5th and must send the email on time. They have asked to focus on the minimum setup in Marketing Cloud Account Engagement in order to meet their email send deadline. Based on the above constraints, what should the Consultant determine to be the first steps in Marketing Cloud Account Engagement?
- A. Set up a Marketing Cloud Account Engagement campaign, import necessary subscriber lists, and transfer email templates to Marketing Cloud Account Engagement.
- B. Set up email authentication, import necessary subscriber lists, and transfer email templates into Marketing Cloud Account Engagement.
- C. Implement Marketing Cloud Account Engagement tracking code, set up email authentication, and create page actions for website views.
- D. Create a folder structure, import, and map sales users, and transfer email templates into Marketing Cloud Account Engagement.
Answer: B
NEW QUESTION # 69
Prior to starting implementation, LenoxSoft wishes to consolidate all their data within Salesforce. They currently use three different systems, including Salesforce, to manage their customer data. All data does NOT currently reside in one system, and Lenoxsoft wants Salesforce to be the primary system for customer records.
What is the first step Lenoxsoft should take to allow Salesforce to become the primary recordholder?
- A. Import and merge existing records from all systems to Marketing Cloud Account Engagement
- B. Import and merge existing records from all systems to Salesforce
- C. Add custom account fields to Marketing Cloud Account Engagement and map to Salesforce
- D. Add custom prospect fields to Marketing Cloud Account Engagement and map to Salesforce.
Answer: B
NEW QUESTION # 70
"LenoxSoft wants to ensure that if a lead or contact no longer meets market data sharing rules for a business unit (BU) the prospect is no longer active in the BU they previously matched.
What behavior should be expected in Marketing Cloud Account Engagement when a lead or contact no longer matches a market data sharing rule?
- A. The prospect is marked as do not email
- B. The prospect is sent to the recycle bin
- C. The prospect is unassigned from its user
- D. The prospect is marked as opted out
Answer: B
NEW QUESTION # 71
LenoxSoft's IT manager refuses to implement email authentication. The marketing entries so the company can successfully send emails from their Marketing Cloud Account Engagement account.
Which two benefits of email authentication should be discussed with the IT manag Choose 2 answers
- A. Authentication increases deliverability rates of emails sent through Marketing Cloud Account Engagement.
- B. Authentication provides legal protection against email abuse complaints.
- C. Authentication proves Marketing Cloud Account Engagement is a legitimate sender of LenoxSoft's emails.
- D. Authentication ensures the company's sending IP will not appear on blocklists.
Answer: A,B
NEW QUESTION # 72
LenoxSoft is using three Marketing Cloud Account Engagement Business Units: United States, South America and Canada. The marketing team for each business unit wants to ensure only certain relevant opportunities sync to their business unit.
What should be configured in order to meet this requirement?
- A. Marketing data sharing rules on contact roles
- B. Marketing data sharing rules on accounts
- C. Marketing data sharing rules on prospects
- D. Marketing data sharing rules on opportunities
Answer: D
NEW QUESTION # 73
LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Marketing Cloud Account Engagement or set up any custom fields in Marketing Cloud Account Engagement.
What should their first step in Marketing Cloud Account Engagement?
- A. Manually create and map custom fields in Marketing Cloud Account Engagement.
- B. Enable custom field creation via the Salesforce Connector.
- C. Import .CSV file containing custom field data into Marketing Cloud Account Engagement.
- D. Import leads and contacts from Salesforce into Marketing Cloud Account Engagement.
Answer: A
Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_fields_create_custom_field.htm&type=5
NEW QUESTION # 74
What is true about scoring? [Choose one answer]
- A. Salesforce opportunities can influence a prospect's score.
- B. It is not possible to reset a prospect's score to 0.
- C. Marketing Cloud Account Engagement comes with a scoring model that cannot be adjusted or changed.
- D. Marketing Cloud Account Engagement will automatically assign prospects a score from F- to A+.
Answer: A
NEW QUESTION # 75
Monthly cost of Salesforce Engage is
- A. 100$
- B. It's always free
- C. 50$
- D. 15$
Answer: C
NEW QUESTION # 76
LenoxSoft recently enabled Marketing Cloud Account Engagement Campaign Influence Attribution Models in Salesforce. They want to understand which campaigns their prospects are interacting with right before an opportunity closes.
Which Campaign Influence Attribution model should they reference to understand this?
- A. Even Attribution Model
- B. Last Touch Model
- C. First Touch Model
- D. Salesforce Model
Answer: B
NEW QUESTION # 77
Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Marketing Cloud Account Engagement. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted out prospects when they migrate this data over to Marketing Cloud Account Engagement.
How should the data be imported?
- A. Import unmailable prospects in Marketing Cloud Account Engagement; mark as global opt-out.
- B. Import only the list of mailable prospects in Marketing Cloud Account Engagement.
- C. Import all prospect data and create a suppression list.
- D. Import unavailable prospects in Marketing Cloud Account Engagement; perform permission pass.
Answer: A
NEW QUESTION # 78
Which one is Marketing Cloud Account Engagement Event Connector
- A. TheEvents
- B. Eventor
- C. Eventbrite
- D. EventMe
Answer: C
NEW QUESTION # 79
Select available Webinar Connectors
- A. ClickMeeting
- B. ReadyTalk
- C. Demio
- D. WebinarJam
- E. GoToWebinar
- F. Webex
Answer: B,E,F
NEW QUESTION # 80
It is possible to assign certain Prospect to selected Scoring Category
- A. True
- B. False
Answer: B
NEW QUESTION # 81
There is Custom Field Type in Marketing Cloud Account Engagement called Date/Time
- A. True
- B. False
Answer: B
NEW QUESTION # 82
Which one is not an email template you can create in Marketing Cloud Account Engagement? [Choose one answer]
- A. "Autoresponder emails" template
- B. "Engage" template
- C. "One to one emails" template
- D. "List emails" template
Answer: B
NEW QUESTION # 83
There is Custom Field Type in Marketing Cloud Account Engagement called Date
- A. True
- B. False
Answer: A
NEW QUESTION # 84
LenoxSoft offers two distinct product lines, each with its own sales team.
Based on prospect activity, what is the recommended way to provide each sales team with relevant prospect interest in each product line?
- A. Create scoring categories for each product line that calculates points based on the prospect's interaction with marketing assets related to those product lines.
- B. Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.
- C. Create page actions on each product line's web pages to notify users and increase score when prospects visit each product line's section of the website.
- D. Create emails with links to whitepapers for each product line and create completion action to increase the prospect's score by 10 for one product line and 20 for the other.
Answer: C
NEW QUESTION # 85
A marketing user wants to create a newsletter list where prospects will be automatically added based on a specific set of criteria. However, they also want to make sure sales users can manually add their prospects to the list even if they don't match the criteria.
Which automation tool should be used?
- A. Dynamic list
- B. Completion action
- C. Automation rule
- D. Segmentation rule
Answer: C
NEW QUESTION # 86
LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics.
How could this be accomplished?
- A. Apply the "tag" filter on the Pipeline Dashboard using the fiscal year.
- B. Use the 'fiscal year' filter on the Pipeline Dashboard.
- C. Develop a new lens that includes only data from the fiscal year.
- D. Create a custom dataset using only data from the fiscal year.
Answer: A
NEW QUESTION # 87
When integrating Marketing Cloud Account Engagement Ultimate edition with Salesforce custom objects, what are two key attributes to ensure seamless custom object integration? Select 2
- A. Campaign or Opportunity record added as a Related Object to the Salesforce custom object
- B. Customized 'Display in Table' values when configuring fields
- C. Lead, Contact or Account record added as a Related Object to the Salesforce custom object
- D. Salesforce Connector User has 'Read' permission to the custom object
Answer: C,D
NEW QUESTION # 88
What is true about custom redirects? [Choose two answers]
- A. Custom redirects will continue to work if they are deleted in Marketing Cloud Account Engagement.
- B. When a visitor clicks a custom redirect any completion actions associated with the custom redirect will trigger.
- C. When a visitor converts to a prospect completion actions on a custom redirect will trigger
- D. Custom redirects are great for linking to files or pages you do not host.
Answer: A,D
NEW QUESTION # 89
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