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CIMA E3 - Strategic Management Question Tutorial Sample Questions:

1. STU is a hospital that is wholly funded by its national government. In the last five years it has seen its funding cut by over 30% due to budgetary pressure on the government, caused by a global recession. As a result, the senior management team of STU has had to make some very difficult decisions about prioritizing how it spends the funds it receives from the government. Its main strategies have been to reduce the number of administration staff and nursing staff by 20%, in order to reduce its costs. It has also stopped providing a number of services to patients, including its counselling services and its physiotherapy unit.
Which of the following strategies has STU adopted to manage its reduced funding? (Choose all that apply.)

A) Turnaround
B) Retrenchment
C) Facilitation
D) Liquidation
E) Divestment

2. Company CCC is an automotive component manufacturer. It manufactures three main products within its portfolio:
Product 1: Relative market share of 0.1; Market growth rate of -2%
Product 2: Relative market share of 4.0; Market growth rate of +3%
Product 3: Relative market share of 0.3; Market growth rate of +15%
Which TWO of the following statements are CORRECT? (Choose two.)

A) Product 3 is likely to be at the growth stage of its life cycle, at high risk of failure and further investment should be considered.
B) Product 1 is likely to be at the mature stage of its life cycle, have strong profitability and further investment should be considered.
C) Product 2 is likely to be at the growth stage of its life cycle, have weak profitability, poor cash generation and high capital requirements.
D) Product 2 is likely to be at the mature stage of its life cycle, is likely to benefit from significant economies of scale.
E) Product 1 is likely to be at the mature stage of its life cycle, operating in a contracting market and is fairly cash neutral.

3. LLL is an international oil and gas exploration company. It is considering investing S300 million in developing new oil fields in Country D.
For this it will need to obtain a license from the government of Country D.
These new oil fields will bring much wealth to Country D because a large proportion of the revenue from the production of oil will be paid to the government as part of the licensing agreement.
However, oil production in Country D will have some undesirable social effects, such as the threat of pollution, congestion to the roads and pressure on local amenities such as housing, electricity and clean water.
Which of the following approaches to stakeholder management should LLL NOT undertake in order to enter Country D?

A) Issue free shares in a Joint Venture to develop oil fields to government ministers from Country D.
B) Develop and circulate a promotional video showing the benefits enjoyed by other countries in which LLL operates.
C) Commit to improving the local amenities and roads as a part of the application for a license in Country D.
D) Undertake stakeholder mapping to identify the interests of the most powerful players in the decision to grant a license to LLL.

4. M has been appointed as an external change agent to lead and implement a large scale re-structuring strategy which is being undertaken by a large bank. M has been appointed due to his extensive experience in a wide range of organizational re-structuring programmes. This re-structuring strategy will involve a large number of redundancies and the implementation of a new organization-wide management reporting system. M will need to work with staff from all departments and levels of the organization. The Board of Directors of the bank believes that an external change agent will bring more benefits to the change process than using an internal change agent.
Which of the following are the most likely benefits that could be achieved by the bank by appointing an external change agent to lead and implement the re-structuring strategy? (Choose all that apply.)

A) The external change agent will have better relationships with the bank employees than an internal change agent.
B) The change process should be less costly if an external change agent is appointed.
C) As a dedicated resource, the external change agent can give more time to the change process.
D) The bank can exploit the specialist expertise of the external change agent.
E) The external change agent will be more objective in decision-making than an internal change agent.
F) The speed of delivery of the change process will be quicker when using an external change agent.

5. ZYX is a global hotel chain, employing over 10,000 staff worldwide. ZYX operates a Code of Conduct for all of its staff, which states "Our staff are the most important assets of our business operations. We expect the highest standards of ethical and professional conduct from all staff, who must display the principles of trust, respect, equality, integrity and fairness at all times." Which THREE of the following actions could ZYX take to positively influence its staff to work to the ethical and professional principles in its Code of Conduct? (Choose three.)

A) Operate a system of reward incentives for staff who display high ethical and professional standards.
B) Induction and on-going staff training on ZYX's Code of Conduct and ethical and professional principles.
C) Interview process for staff prior to employment, to assess their understanding of ethical and professional behavior.
D) Disciplinary actions, such as fines, for staff who do not display high ethical and professional standards.
E) Publication on its website of ZYX's Code of Conduct and regular examples of staff displaying the highest standards of professional conduct.
F) Set performance targets in diversity and equality for its hotel senior managers.

Solutions: