- Exam Code: 000-M99
- Exam Name: IBM Coremetrics Technical Mastery Test v1
- Updated: Jul 26, 2026
- Q & A: 57 Questions and Answers
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| Section | Objectives |
|---|---|
| Topic 1: IBM Coremetrics / Digital Analytics Fundamentals | - Coremetrics platform architecture
|
| Topic 2: Reporting and Analysis | - Custom reporting concepts
|
| Topic 3: Data Governance and Tag Management | - Data quality considerations
|
| Topic 4: Campaign and Marketing Measurement | - Campaign tracking setup
|
1. How long can a category name be?
A) 64 characters
B) 128 characters
C) 1024 characters
D) 256 characters
2. Which of the following is NOT a way end users can access the AdTarget application user interface?
A) Indirect access by clicking a display ad marketing program from the Marketing Programs report in Coremetrics Analytics.
B) Direct login via http://adtarget.coremetrics.com.
C) Indirect access by clicking the AdTarget application link in the global navigation menu.
D) Indirect access by using the retargeting feature available within Coremetrics Explore.
3. What work is required before a client can begin using Coremetrics AdTarget to syndicate data to partners?
A) Provide a written request for syndication activation with each AdTarget partner with whom the client wishes to syndicate data.
B) Deploy and AdTarget version of the Coremetrics tag library file eluminate.js and in some cases deploy an updated version of cmdatatagutils.js.
C) Deploy Coremetrics registration tagging.
D) Deploy the applicable tag libraries of each AdTarget Partner with whom the client wishes to syndicate data.
4. How many dashboard modules are available to measure lift from recommendations?
A) More than 10
B) 4
C) 8
D) 2
5. What are personalized Dynamic recommendations for each user based on?
A) Both A and B above
B) Wisdom of the crowd algorithms.
C) Randomly picked products for each user.
D) Personalization data stored in the users browser cookie.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A | Question # 3 Answer: B | Question # 4 Answer: B | Question # 5 Answer: A |
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