- Exam Code: 00M-229
- Exam Name: IBM SPSS Predictive Analytics Sales Mastery v1
- Updated: Jul 23, 2026
- Q & A: 45 Questions and Answers
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| Section | Objectives |
|---|---|
| Topic 1: Sales Enablement and Positioning | - Customer engagement scenarios
|
| Topic 2: Industry Applications | - Predictive analytics use cases
|
| Topic 3: Competitive and Solution Differentiation | - Competitive landscape understanding
|
| Topic 4: IBM SPSS Predictive Analytics Portfolio Overview | - SPSS product positioning and value proposition
|
1. The user interface and capabilities of SPSS Decision Management are best suited for which type of user?
A) Line of business manager
B) Analyst
C) Researcher
D) Executive
2. Which SPSS Modeler feature is only available in the Premium edition?
A) Text mining workbench
B) Output and visualization
C) Automatic model generation
D) Automatic data preparation
3. What is NOT a key competitive differentiator of SPSS Modeler based on product feature/functionality?
A) Open and scalable architecture.
B) Intuitive visual interface.
C) Scorecards and dashboards.
D) Automated modeling and data preparation.
4. Which pain point of business executives is best addressed by SPSS Decision Management?
A) Rapidly increasing marketing costs.
B) Inability to automate routine analytics tasks.
C) Regulatory compliance.
D) The need to react quickly to market changes.
5. Which characteristic of SPSS Modeler appeals more to power data mining experts?
A) Automated modeling
B) SPSS Statistics integration
C) Automated data preparation
D) No programming needed
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: B | Question # 5 Answer: A |
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