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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Don is reviewing his Google AdWords performance by reviewing his keywords. As he's looking at his keywords, he notices that there are three different status types next to his ads. Which of the following is not one of the three status types Don is likely to see when he reviews his keywords performance?

A) Eligible
B) Disapproved
C) Paused/Deleted
D) Ineligible

2. You are a Search Engine Marketing consultant for a company in your city. Your client wants you to create a report that will show them which ISP, hostname, and connection speed have driven the most visits to your site. Which report could you run for your client within Google Analytics?

A) Map overlay
B) Visitor trending
C) Visitors overview
D) Network properties

3. Which of the following is an example of a negative keyword option for the keyword wallet?

A) -wallet
B) Neg:wallet
C) No "wallet"
D) Old wallet

4. Kelly has four ad groups for her consulting business and she's hired you to help her with her Google AdWords organization. One of the first things you recommend to Kelly is to remove duplicate keywords across the ad groups. Why have you asked Kelly to do this?

A) Duplicate keywords across the ad groups will double (if not more) her advertising costs.
B) Duplicate keywords across the ad groups will cause her ads to appear twice (or more) in searchresults.
C) Duplicate keywords across the ad groups aren't effective as Google will only show one ad peradvertiser.
D) Duplicate keywords across the ad groups make the cost-per-click higher.

5. Fred is enabling Google Analytics to include e-commerce reporting on his website. After Fred enables the e-commerce tracking in his site's profile, where does he add the Google Analytics tracking code to his site?

A) The e-commerce tracking code should be included on the footer section of all pages in Fred's website.
B) The e-commerce tracking code should be included on the receipt page of Fred's website.
C) The e-commerce tracking code should be included on all pages of Fred's website.
D) The e-commerce tracking code should be included on the shopping cart page of Fred's web site.

Solutions: